The exposure space formed by the webpage has great expansion ability, which can completely realize internal business transformation, guide users to download APP, induce users to forward and so on. If the application for platinum card fails, the user is recommended to apply for the general card, and the review is passed, download an APP, implant an internal activity, forward it, and increase the quota a little, etc. All of the above are the basic application methods for space. The developable and scalable capabilities of web pages are far from what SMS can carry. Through the analysis of "gain" and "loss", we can get this conclusion: Compared with plan A (pure SMS), plan B (message with link) increases the user's operating cost, but does not lead to the loss of users, or such loss is very small and can be ignored. The bank adopts the B plan, which can obtain the ability of data collection and analysis, and has better exposure space, which can realize advertising exposure revenue and advertising conversion revenue.
Due to the prominent user attributes due to business characteristics, it has higher advertising value for financial advertisements. Compared telemarketing list with text messages, the exposure space of web page structure not only has advertising value, but also has extremely high expansion ability, which belongs to the value of sustainable mining. Summarize In this article, we have gone through the analysis process of "differentiation analysis" and "profit and loss analysis" together. If you like, I will also provide some cases for these two analysis methods. In addition to analytical methods, together we explore the following points: "Reducing the user's operating cost" is not an absolute concept, but a relative concept. At each time point, the cost that users can accept is not the same. Blindly reducing the absolute value is not very beneficial. The factors that affect the user's emotions will have a covering effect.
When there is a strong stimulus, it can cover the influence of some weak stimuli. This is a point we can make clever use of. (The success or failure of applying for a card will eventually cover up the impact of the operation itself on the user) Just relying on the linked information, users can access the Internet without logging in, which may not be so accurate, but still has the value of collection and analysis Advertising placement is a value-added application of exposure space. Recognizing exposure space can better place advertisements. Precise advertising does not necessarily require extremely high technical capabilities. If users and business scenarios have obvious attributes, a mechanism for precise advertising can also be formed between business attributes and advertising attributes.