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Don't Rush to Define the Video Number

In this year's WeChat public class, the video account number stood at the C position. This isn't the first time Tencent has bet heavily on short videos. Four years ago, the short video craze swept the Internet. Douyin and Kuaishou were the kings of each other. Tencent restarted Weishi and modified it online, and launched more than 10 short video services in special database one go, including Quick View Video, MOKA Moka, Flash coffee, MO sound, meal videos, cat cakes, yoo videos, etc., but the latter are all like douchebags who can’t help them, and soon disappeared from the rivers and lakes.

Voices like "Tencent can't make short videos well" came one after another. At that time, Tencent's short video products were not favored by the public. In this context, the 1.2 billion users rooted in WeChat, the video account adopted a cold start method to special database conduct a quiet internal test. What deviates from the public perception is that the original intention of WeChat to launch a video account is to supplement the shortcomings in the WeChat ecosystem through a new short content media function.

Backed by the energy field of WeChat itself, only half a year after it was launched, the video account had a breakthrough, and Zhang Xiaolong himself also marked it in the circle of friends. This year, the action of the video account has become more intensive, and the concerts of the West City Boys and Mayday have been broadcast live, followed by the launch of the special database first pay-to-watch NBA live broadcast room, which has been swiped on WeChat several times. This allows Tencent, which has been running for many years in short videos, to vaguely find a way to understand it. 1. First mover, subject to others The short video market first appeared in 2013.

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